All posts tagged Tools of the Trade

How to Create a Strong Web Presence with a One-Page Website


There are quite a few individuals, and even businesses, that wish they had the ability to create a simple website. Websites typically double as an informational resource and a connection to a particular topic or industry. People commonly refer to websites as a person’s or company’s “web presence”, referring to the fact that the subject of the site is known on the World Wide Web. We are here to tell you that creating a “web presence”, or website, doesn’t have to be a time or skill intensive task. Actually, we are going to show you how to create a one-page website that will get the job done in no time.

We are going to use the website builder to build our one-page website for a variety of reasons: (1) It’s 100% free to create and publish a website, (2) the free website builder’s drag-and- drop tool makes the design process a breeze and (3) the builder offers users unique features, like Flash components, that can be added to any website. With this being said, let’s get started creating our new website.

1.       Create a new user account at This is a simple task that will only require minimal information from you.

2.       Click the “Create” button, which is located on the navigation menu towards the top of the screen.

3.       You can choose one of thousands of pre-made templates, but because all of the templates are multiple page website, it is probably easiest to start from scratch. To start from scratch, scroll to the bottom of the “Create” page and select the size of your blank website.

4.       The first thing you will need to add to your website is a background. Move your cursor over the “Page Parts” button, which is located at the top of the left navigation menu. You will then see another menu pop up and click on the “Background” button. Browse the background gallery and click on the one you like.

5.       Now you need a title. This can be the name of your company or even your name (if you are creating a personal portfolio). Move your cursor over the “Text” button on the main navigation menu and click on “Title”. Choose the format that you like. You will see the text pop up on your page. Select the text, press delete and type your own title. You can move the text box anywhere on the page by clicking and dragging it.

6.       From here, you can add any elements you wish to your website. A navigation bar is not needed because it is only a one-page website. To your own photo or photo of your business, move your cursor over the “Media” button on the navigation bar. Click on “Pics”. A box will pop up and will direct you to the pictures you have saved on your computer.

As we mentioned above, there are literally thousands of things that you can add to your new Wix website. Explore the navigation menu to see all the features that can be added. The opportunities are endless. When you are happy with the website you have created, click the “Publish” button at the top of the screen. You website will be instantly published on the internet at the domain that Wix has generated for you.

Viola! You have just created a custom web presence with a simple, one-page website!

Tools of the Trade – Jan Cavan

Jan’s portfolio shows off just how talented.  Yeah she can do clean business sites but I think the character pieces are her best!  Jan has been featured in .NET Magazine, Web Designer Magazine and just about a million other places.  Check out the list!  Fortunately for us, she agreed to let The Web Squeeze interview her!  Thanks Jan!

Check out what tools Jan can’t live without!

Adobe Dreamweaver

Ever since I got started, I’ve always used Dreamweaver for coding. Well, I did use Notepad some time ago when none of these text editors ever existed yet.


I don’t think I can live without my iPhone! My favorite apps are 2Do for my “To Do” lists, iXpenseIt for tracking my income and expenses, Echofon for tweeting and WordPress for moderating comments.

Wacom Bamboo

I never really thought of getting a Wacom tablet but one time when I was out the country, I had to work on this one project that required me to create doodles. I didn’t have a scanner with me so I decided to get a Wacom. When I got one, I’ve never regretted my decision. I’ve been using it since.


For me it’s the best invoicing app I’ve ever tried. I use it for invoicing my clients and time tracking. I love their simple and easy to use interface as well.

Time Machine

The Time Machine automatically backs up the files I have on my Mac. Now, I no longer need to worry about manually making the back ups myself and it lets me go back in time in case I need to.
If you want to know more about Jan, you can follow her on Twitter!

Tools of the Trade – Anthony Hortin

Anthony Hortin

of Melbourne, Australia.  Anthony is the awesomeness behind Maddison Designs! He’s a huge fan of tweeting and we suggest your follow him since he actually will reply!

Here are Anthony’s 5 favorite tools of the trade!


One of my most used apps would have to be eWallet. This product allows you to securely store all your password and sensitive information in one easy location. It uses 256 bit AES encryption to keep all your data safe. The best thing about it, is that because it’s an iPhone app I know that I’ll have all my data conveniently with me all the time. Once you purchase the iPhone app, you can then purchase the desktop version for only a few extra dollars. Using your WiFi network, you can then keep them both synced very easily.

Seesmic Desktop & Echofon

I’m a huge Twitter fan and couldn’t get by without my Twitter fix every day. When I’m on my desktop pc or laptop, I’ll use Seesmic Desktop. When I’m out and about, I’ll use Echofon on my iPhone. I find Seesmic Desktop to be very easy to use and has some great functionality. On the iPhone, I’ve tried numerous Twitter clients but keep coming back to Echofon for it’s ease of use and long list of features. I find both of these apps extremely stable, unlike some other popular desktop & iPhone clients *cough* Tweetdeck *cough*.

Paymo Time Tracking

Paymo allows you to conveniently track your time and send invoices. Although I don’t use the invoicing side of Paymo, I do use it daily to keep track of time spent on the various projects I’m working on. One of the things I love about Paymo is that everything is online, so no matter whether I’m working at my desk or at a customer’s site with my laptop, I’m able to conveniently track my time. If I am using my laptop, I don’t need to export data across to my main workstation as everything is stored online. You can track your time via their website or install a convenient Desktop Widget to make it even easier.


SmartFTP is an FTP (File Transfer Protocol) utility that allows you to transfer files from your local computer to remote servers. Since the majority of my work is website design & development, it’s vital to have an FTP program that is easy to use, quick and reliable. I’m constantly using this application to transfer files to my own website or for uploading new client websites. It’s a great tool to use and makes file transfers very easy with their drag-n-drop interface.

Backup Maker

All too regularly you hear of people losing files due to hardware crashes, which is why I am very strict with sticking to a rigid backup routine. After trying numerous applications I came across this little gem. The main thing I love about Backup Maker is that it compresses your backup using the well-known ZIP compression algorithm. This means that not only can you open up your backup using the Backup Maker application, but you can also open the files using your “std” WinZip application as well. The zip file also ensures that you have one convenient backup file (although you can split your backup into multiple files if you’d prefer). Other backup programs I’ve tried create dozens of files. You can specify your backup schedule conveniently within the app itself, as well as the number of backup instances (ie. to overwrite older backup files). You can even backup files from Network drives which is ideal when you have a separate development server.

Jacob Haug

For this next interview we didn’t stray very far from TWS! In fact, we are featuring Jacob Haug, Co-Founder and Chief Technical Officer here at The Web Squeeze. You can find out more about Jacob at his website.

Here is what Jacob selected as his 5 favorite tools….


I regularly work remotely with clients, friends, and business partners. Without Skype, communicating with them would be much more of a pain. I can easily call up 5 or more people and discuss a project, or an issue I’m having. I’ve talked hours and hours with business partners and clients, sorted out mundane programming issues! It’s free, it’s high quality, it’s GREAT!


Coda is the only code editor I use on Mac. I feel like it’s built for me! I can add all my sites into Coda, and easily connect to the site and start editing. Coda even reopens documents I left open when I quit last time so I can start where I left off! Coda has great syntax highlighting, code hints, validation checking….and more. I can edit multiple files at a time, and easily be able to look up a function if I can’t remember it!


What would we do without PHPMyAdmin? Okay, I know what we would do, but that’s not the point. PHPMyAdmin makes managing your databases a breeze! It’s another one of those tools I can’t live without!

Everything PHP is on this website! All functions, classes, and even examples! If you aren’t using, then you should be!


Making your images as small as possible is an important aspect of making your website super fast! I love Yahoo’s “ uses optimization techniques specific to image format to remove unnecessary bytes from image files. It is a “lossless” tool, which means it optimizes the images without changing their look or visual quality.”



I am in love with Firefox, not because it’s open source, but because I feel it’s the best tool for web designers and developers! It has so many addons that I couldn’t live without and that makes managing my websites, and developing them so easy!

Do you share the love for any of these tools? Let us know how you feel!