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> Home Page And Seo.

This is a discussion on Home Page And Seo., within the Search Engine Optimization (SEO) section. This forum and the thread "Home Page And Seo." are both part of the Managing Your Website category.

 
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> Home Page And Seo.
Jason
post Aug 26 2008, 02:59 AM
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I have a forum. By default the forum homepage is index.php. I have set the default directory page to home.php.

To clarify.

http://www.domain.com/ = home.php = homepage
http://www.domain.com/index.php = index.php = forum list

In SEO terms will this cause any problems?

The reason why I have done this is because the forum has built up a fair SEO ranking over the past few years and to keep this ranking the forum cannot be moved. At the same time the site needs a homepage.

I just need to confirm that this will not cause any issues. Could this lead to any penalties or a drop in rankings?


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MikeHopley
post Aug 26 2008, 06:44 AM
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QUOTE (Jason @ Aug 26 2008, 08:59 AM) *
I just need to confirm that this will not cause any issues. Could this lead to any penalties or a drop in rankings?


Yes, potentially your forums could lose page-rank (and this loss may make your rankings worse).

It depends on links -- especially links from other websites. Let's say that, in the past, many different websites have linked to your forum (thereby increasing its page-rank). Now, what form did those links take?

If a link points to [www.domain.com/index.php], then it's okay: this link will still be pointing to your forum. It remains a page-rank vote for your forum.

But if, as is more likely, a link points to [www.domain.com], then it will no longer point to your forum. Instead, it will point to your new home page [www.domain.com/home.php]. Now it has become a page-rank vote for your home page instead of for the forum.

Therefore, the most likely result of this change is as follows: the page-rank of your forum will decrease (probably quite a lot), and this page-rank will be transferred to your home page. So you will be splitting your current page rank across two pages rather than one -- probably a bad thing for your SEO.

However, it might turn out better than that -- depending on your previous choice of canonical URLs. Previously, if someone went to your website, what URL would he actually see? [http://www.domain.com/] or [http://www.domain.com/index.php]?

If the latter, then you may have a problem. There's a good chance that your inbound links are a mixture of both versions, and therefore you are likely to suffer a significant page-rank split. If the former, however, then it is extremely unlikely that anyone linked to you with [http://www.domain.com/index.php]. Consequently, all of your page-rank would be transferred from your forum index to your new home page (a pretty good result).
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EggManJohn
post Oct 16 2008, 06:34 PM
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Mike you and I are going to get on like a house on fire! Couldnt have said it any better than that - wholeheartedly agree with what you said
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