One of my new customers also wanted me to design a logo, which is fine with me, but since I'm not that experienced with the whole logo-thing I need your help.

I know it needs to look good on the site, but I also would like it to look good in print (If she'll decide to place an add in the paper or something). I don't want it to be complicated, 'cause it has to serve as a branding.

Anyway, this is what I came up with so far. Obviously to use it as a logo the lamp around it has to go (or am I wrong?).
We agreed on using a light bulb as a reference, because her business is all about "Solutions".

Please criticize..

Hey Mark! My first impression is that it's really eye catching. Your graphics are really nice!

The only issue I think I have with it is that the lgs should be darker, more prominent or not there at all. It's not going to be very legible in b/w print.

The lightbulb itself I really like a lot. Can you convert it to black and white to see how the haze looks as gray?
I think that part might work.

I think that isn't really brand identity for your customer. It's far too big. Try taking the main aspects of a bulb and adding that to the design rather then the whole bulb.
so the text. And the insides of the bulb would look good. After all you pay alot for newspaper ad's. Wasted space is money

I think the lightbulb is the dirtiest one i've ever seen. It even gives brown light!

Anyway, i like the idea. I agree with the suggestion Justify gave though. Maybe you should make the bulb a little bit more abstract. I also think you might avoid the immediate reference to some light bulb selling company. Because that might be first impression.

Light bulb reference for "solutions" is nice, but i would think, more outline, less detail and ofcourse smaller which will probably be direct result from other suggestions.

I like the details in the "bright wires" by the way, connecting the logo to the bulb, which makes the logo appear as being the light source.

Keep at it honey.

I like where you are heading.
I'd push the lgs down a bit so that it looks like it's the actual filament.
Currently it sits a bit too high and I don’t like the little yellow ‘wires’.
I don’t think it’ll matter if the logo hangs over the other details of the bulb.

I also agree with the others, remove some detail or else you won’t be able to shrink the logo much (business cards, etc). Try to keep the lgs as big compared to the rest as possible.
All in all though it looks good and you’ve definitely got a good idea going.

Hey Mark,

Great concept for the logo, and I like where it is headed at this point.

It is going to be hard to use only certain elements of the bulb so that people can tell what it is, and I do wish you luck on that. You might have to do an illustration of a bulb to get your point across-- skewing proportions a little bit to help out sizing of the logo.

As for technical advice at this point:
1.Make the LGS really pop out, the white is nice but it is not helping it pop out. Use differet colours around it to make the entire center appear a little brighter. For the title of the company, you want people to remember as much as possible.
2. At the left and right of the title, you have the little electric lines going to the bulb. Rework these to have a white center with the yellow stroke to make it look like a continuation of the font.
3. It might be image compression, but the glow looks to have some problems with the dither. After the bright area in the middle it gets a little muddy looking.
4. An just an opinion: it might look nice if you ad a little bump to the very bottom to show the part that makes contact with the electric plug like on real bulbs.

Keep working on this, you got a real solid idea and a memorable logo theme going.
-Andy

Thanks.. I came up with this.. and my client loves it

[edit] actually, the light bulb is mirrored

Nice touches... MUCH better this time around.

Only critique now is to blend the edges of the letters in to the wires more. They line up and are pretty close... just have a gradation between them.

Good job,
-Andy

Happy clients are what we want!! I'd still want the lgs larger! I bet you're glad I'm not your client!

Thing about the logo that I do not understand is why there is no light in the loops of the G and S. It just looks a little odd. I am also slightly concerned that there may be too much bulb and not enough logo.

This being said I am no expert. I suck at making logo's.

Yup. I agree. Make the glow appear in the gaps in the G and S. Also clear the white area so that the bit of grey wire is visible in the gap.
Definitely looks lots better than the first version though. Nice adjustments.

This doesn't look bad, but there are wayy to many fine details and thin lines for this to work as a logo.


I understand, that you're trying to say 'solutions' with the light bulb, but that light bulb silhouette is dominating the logo and it looks more like a logo for lightbulb sales. If that thing is scaled down to a small size and converted to bw and printed on a newspaper ad or something... most of that bulb is going to disappear and the lgf will hardly be readable.

Here's a good blog post about the design of a logo: http://justcreativedesign.com/2008/02/01/l...phic-designers/


You need something *bold*, something will clean lines that scales well... Avoid anything that's going to have any sort of jaggy lines. And there's no easier way to say 'solutions' then to *actually* say "solutions!"


Good luck.

Hey there,

I think you need to put a bit more thought into what a logo means... A logo is a brand, a company's identity, the thing by which most people will remember the company. Take a look at those you know well, brands like Apple, Nike, Google, Sony, HP, Adobe: what do all these logos have in common? They're simple, they convey the brand name, and importantly, they work well at very small sizes.

Take your logo above, and picture it on a business card. It'll be at most 2-3 cm high, and how well defined will the lines round the edge of the lightbulb be then? Will you be able to see the detail of the inner workings of the bulb, or will they just be a blur? Will you be able to make out the lgs and the yellow fade, or will that just be a yellow and black smudge? I'm not trying to be rude, and I can see how this post may come across, but I honestly think you need to rethink the logo. I'd put more emphasis on the LGS, make the design cleaner and more readable at smaller sizes.

Another point to note is the shape the logo gives off: reduce all the brands above that I mentioned to a single black shape, and they're all still instantly recognisable.

Just a few thoughts, sorry if I sound rude but I'm simply trying to offer constructive criticism.

Ben